The Internet is a huge platform where one can find everything one wants. That is why it is important to have e-Commerce websites for business. e-Commerce websites are online portals that facilitate online transactions of goods and services over the Internet. Today no one is without internet connectivity and every day millions of people search the internet, looking for products and services. Online shopping is increasing every day and is being seen as a comfortable method of shopping.
Moreover, online websites provide marketers the opportunity to employ many marketing techniques that make them stick to their website. e-Commerce includes any commercial transaction that involves the transfer of information across the internet. It can take any form like a branded website, a market place(amazon), mobile application, or media platforms like Facebook, Instagram, and Pinterest, etc. If you have an office already and thinking to reduce the cost of operation, then it is the right choice to set up an online site for your products to be showcased and thereby satisfy your customers. An increased profit margin for the long term is sure when you turn to online selling. Getting your customers directly to you rather than through retail marketers creates more loyal and trustworthy customers anywhere and at any time. Here are some of the benefits of having e-Commerce websites:
Products showcased inside the four walls of a building are space and location bound. But if you want your products to be sold globally or even nationally, going online is the better choice because setting up a shop outside our country is not only costly but also needs to meet the legalities which are cumbersome to an outsider. Once you have your customers ready from outside your location, online marketing techniques will help you retain your customers so that they will surely shop from your site.
You can be an operator from anywhere
Online e-Commerce websites limit geographical restrictions. There is no need for the producer to be office-bound and stick to the office all the time to get the products or services sold. All he or she needs for online selling is access to the internet, emails, and mobile phones. You can be anywhere in the world and look after the business smoothly online.
e-Commerce websites are very useful in letting the customers and manufacturers determine which products are successful in general and letting the manufacturers know the stock level, how many products sold in particular to improve efficiency. This additionally gives the manufacturers a chance to diversify the successful products to other areas of its operation. This will allow you to grow your business in terms of sales, customer base, and profits.
Lowers cost of operation
Online platforms are more cost-effective than the brick and mortar setups. Adding an online component to your already existing office is not a high-risk investment and, in most cases, would be a far better choice than to set up a storefront. Online platforms need not be advertised as the traditional channels and even if needed digital advertising is less expensive than traditional channels. You don’t have to pay in-person staff and could incorporate something like a chatbot into your social media and consumer services instead of line help. There will be some initial cost of setting up the website and its maintenance. But if you are on rent for your office, you will have to pay them as long as you continue to operate from there.
Online platforms are easily measurable than other sales approaches. You would be wondering as to how can one measure the sales, how successful it is, and the results. E-commerce websites are easily measurable and trackable using Google Analytics. You can view statistics including the number of orders placed, average cart total, cart abandonment rate, and percentage of total revenue your website has achieved at regular intervals.
More profit and better cash flow
If your business is included and sells within the industry sector, an e-commerce website will allow you to sell at higher profit margins. This increases the profit margin of your company. The shopping cart and payment options available on these websites make sure that you get your payment from the customers straight away. This increases the cash flow, particularly when customers normally provide you in installments. PayPal, Google Checkout, Sage Payment Solutions, WordPay etc. are some of the more reliable payment systems.
Plenty of people will continue to shop online keeping in mind the lack of time in this busy world. It is expected to grow at a larger pace but still the number of people buying from stores will be a little more than online shoppers. Online selling had increased by around 300% over the last few years and will continue to grow in the coming future years. The increased number of online shopping sites ensures competition and increased product quality.
Digital marketing and selling models will help one to gather customer information, their preferences through online and then synthesis this information to increase their sales. You can track their buying habits, their brand preferences, area of choice which allows you to target marketing and offer more personalized services to your customers. To this end, you will find that you can personalize your promotional activities and other offerings as you have the data of your customer collected online which is automatically integrated into your system.
If you already have a website set up for your company and it is getting much traffic, then developing an online presence can help you understand your market better so that you can provide them new and innovative products as well as promote your ground store. Search Engine Optimization on your site is key and digital marketing strategies can be huge when it comes to consumer research and targeting your customers.
In general, it is easy and low cost to start an e-commerce business, whether or not you already have a store. So long as you pick your products wisely and have an appropriate business plan, there is a potential for passive income and a higher rate of return from the business. InteracOman is one of the leading e-Commerce developers in Oman, so far, we have built thousands of websites, we can offer you the biggest opportunity to reach out the global market by simply having a functional e-Commerce website. Contact us for more details.